Course Overview
In today’s digital-first world, customers discover, evaluate, and engage with brands primarily online. Organizations that fail to establish a strong digital presence risk losing visibility, relevance, and market share. Digital Marketing & Social Media Management is no longer optional—it is a critical business skill.
This practical and results-oriented training programme is designed to equip participants with the core knowledge and hands-on skills required to plan, execute, and manage effective digital marketing campaigns across multiple online platforms. The course focuses on how to attract the right audience, create engaging content, grow brand awareness, and convert online engagement into measurable business outcomes.
Participants will learn how popular platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and WhatsApp can be used strategically for marketing, customer engagement, and brand positioning. The course also introduces essential digital marketing tools, content planning techniques, and performance measurement methods.
By the end of the programme, participants will have the confidence and competence to manage social media accounts professionally, support marketing teams, promote products or services online, and contribute to business growth in any organization.
Course Objectives
By the end of this course, participants will be able to:
- Understand the fundamentals of digital marketing and social media management
- Identify key digital marketing channels and how they support business objectives
- Plan and manage effective social media strategies for organizations or brands
- Create engaging and relevant content for different digital platforms
- Understand audience behavior and digital customer journeys
- Apply basic digital advertising and promotion techniques
- Use analytics to measure performance and improve marketing outcomes
- Manage online communities and handle customer engagement professionally
Learning Outcomes
Upon successful completion of this course, participants will:
- Demonstrate understanding of core digital marketing concepts
- Develop and implement simple digital marketing and social media plans
- Create content that aligns with brand goals and audience needs
- Manage social media pages with professionalism and consistency
- Improve online visibility and audience engagement
- Use performance data to make informed marketing decisions
- Enhance employability and readiness for digital-focused roles
Course Outline
- Introduction to Digital Marketing
- Understanding Social Media Platforms
- Digital Marketing Strategy & Planning
- Content Creation & Management
- Social Media Engagement & Community Management
- Digital Advertising & Promotion Basics
- Analytics & Performance Measurement
- Ethics, Compliance & Best Practices