Entrepreneurship is found everywhere in every place. In our day to day lives, we use a variety of products and services that were a result of entrepreneurs. Entrepreneurs may head start with a dream to bring out an invention or solution and he may also have the enthusiasm to bring it to reality. However, if they don’t have the necessary skills to take off and establish their projects they may land up in hard times. So, who is an Entrepreneur? And what is Entrepreneurship? The individual who creates a new enterprise and takes up the challenges that come with its formation, operation, and development is an entrepreneur. Entrepreneurship refers to the process of creating and handling such an enterprise with the motive of making the profit or gains. Entrepreneurship requires hard work, commitment, enthusiasm, resilience, and determination. Entrepreneurs are extremely motivated entities. They not only create new and great business ideas but also carry the skills to translate that business idea into a successful business outcome.

Learning Objectives:

Upon the completion of this course participants will achieve competence in:

  • understanding the concepts of entrepreneurship, innovation, intrapreneurship and small business management
  • how to evaluate growth opportunities?
  • how to use systems thinking and design thinking to develop new venture ideas
  • how to use customer ethnography and interviews to validate value proposition(s) of new venture ideas
  • how to use the business model to operationalize new venture ideas
  • how to use Minimum Viable Product or Program (MVPs) to identify and test value proposition(s) of new venture ideas
  • how to write a business plan

Course Modules:

  • The Concept of Entrepreneurship
  • Entrepreneurial Perspectives and Practices
  • Entrepreneurial Mindset
  • Startup Idea Generation
  • Design Thinking
  • Value Proposition
  • Business Models and Strategy
  • Market Analysis
  • Pricing and Revenue Models
  • Bootstrapping and Financing
  • Developing Networks
  • Legal Issues
  • Pitching and Marketing Business Ideas
  • Sales and Service Excellence
  • Digital Marketing
  • Business Analysis Techniques
  • People Management
  • Process Management
  • Business Leadership